Psi-CO

About

Psi Communications offers a range of communications and public affairs consulting services. Psi was born out of a desire to focus on strategic insight, rather than colour-by-numbers public relations. The company engages with its clients in close and trusted partnerships and, for this reason, is particular about who it works with.

Psi specialises in the fields of technology and business, although we are certainly not afraid to step outside our comfort zone – provided there is sufficient challenge and opportunity to learn something interesting

Academic Writings

Digital Migration – is South Africa up for the challenge?
While the complexities of digital migration are many, South Africa has already committed itself to the process.

The networked knowledge economy – why South Africa still has a long way to go
Humanity is engaging with each other 24 hours a day, trading through the night with people and companies they have never physically engaged with – from their homes, airports, beaches and sometimes, even their offices.

Regional regulation – twenty years and still learning
In this paper the author shall examine the effects of regional regulations on market structures and national policy.

Services

Psi believes in working with businesses in an holistic fashion, which requires and in-depth understanding of a client’s business objectives before a communications strategy is developed.

Communications strategies form the cornerstone of all work done by Psi and means that all tactics are strategic in nature and not done on a whim or merely in an effort to garner (nice but) sometimes meaningless coverage.

Communication strategies – that all-important document that will often guide a company through even the trickiest of times
PR delivery – Psi has great relationships with many local journalists and prides itself on delivering excellent, media-relevant copy that gets published.
Media training – all the confidence in the world won’t help you when you are on air for the first time. Psi will take you through key aspects of how to deal with the media and tricks on how to get them on your side.

Communication strategies

Communication strategies - that all-important document that will often guide a company through even the trickiest of times.

Public Affairs

Lobbying has become a dirty word often associated with the big tobacco companies or the oil industry. But many companies have to educate the people making policies that govern their industry as well as the regulators enforcing that policy. Psi can assist with this and we will look at an holistic strategy that can see your company accessing the right people in the right departments at the right time.

PR Delivery

Psi has great relationships with many local journalists and prides itself on delivering excellent, media-relevant copy that gets published.